Frimley Health Charity
Are you a charity looking to increase donations and other fundraising activities? Let me tell you about our work with Frimley Health Charity.
Frimley Health Charity approached Ave Design and myself to undertake a rebrand and website overhaul. We discovered that their existing website had usability issues, which were leading to difficulties with site speed, administration, and SEO. With a new brand strategy in place, we undertook a phase of consultation to get a better vision for how the website could become a more strategic and useful tool.
Our primary goal was to ensure that the new site was optimised to encourage donations and sign-ups for fundraising events. We simplified the menu and created clearer calls to action to encourage users to generate revenue for the charity. To increase sales, we integrated a WooCommerce shop, enabling the charity to sell products online.
The results were significant. The new site experienced a 53% increase in online users, a 55% increase in individual sessions, a 75% increase in page views, and a 91% increase in online purchases. The e-commerce rate also increased by 25%.
If your charity is struggling to increase donations or fundraising activities, we can help. Our expertise in WordPress website theme development will ensure that your website is optimised for revenue generation. We’ll also ensure that your website is user-friendly, with clear calls to action and simple navigation. Contact us today to see how we can help you achieve your fundraising goals.Donate Today