Celebrating craftsmanship and sustainability in design
Forest Tales brings together exceptional design projects from the American Hardwood Export Council (AHEC), uniting artistry, timber, and environmental responsibility in one immersive exhibition platform.
Challenge
AHEC needed a digital showcase that matched the beauty and ambition of its physical exhibitions – a place to tell the story of sustainable hardwood design while offering curators and editors the flexibility to update content as new projects launched.
Solution
We built a custom WordPress theme using the block editor and ACF to highlight large-format imagery, project galleries, and designer insights. The theme’s modular approach allows editors to mix full-screen visuals with storytelling sections that celebrate materials and process.
Outcome
The resulting website captures the artistry and environmental ethos of AHEC’s exhibitions – fast-loading, visually stunning, and easy to maintain between global events.