Rebranding success for a leading NHS charity
Frimley Health Charity supports NHS hospitals across Surrey, Hampshire, and Berkshire, funding life-changing projects and patient care improvements.
Challenge
The previous site suffered from poor usability, slow load times, and weak SEO – limiting engagement and online donations. A full rebrand and rebuild were required to modernise the charity’s digital presence.
Solution
In collaboration with Ave Design, we launched a fully redesigned website with a new brand identity and flexible content tools. The rebuild delivered huge performance gains and a more intuitive donation experience. The site integrates with Advanced Custom Fields, Relevanssi, and Gravity Forms for custom content and user journeys.
Outcome
The relaunch saw a 91% increase in online purchases, 55% rise in unique users, and a 75% boost in page views – a powerful demonstration of how great design and robust development drive real-world impact.
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