Rebuilding a global media brand from the ground up
IR Impact – the global leader in investor relations news, events, and awards.
Challenge
A legacy Drupal build was collapsing under the weight of tens of thousands of articles, poor performance, and fragmented systems.
Solution
A complete PorterWP + Restrict Content Pro rebuild integrating deeply with Workbooks CRM.
The platform now unifies articles, events, awards, and memberships under one domain – with over ten custom post types, global taxonomies, and extensive cross-linking. Event and awards microsites were merged into a single, coherent publishing system with automated data sync to CRM.
Outcome
IR Impact now operates a single, scalable digital ecosystem that powers content, subscriptions, and analytics across the globe – with lightning-fast load times and real-time CRM insight.
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