Ticketmaster Business

Building a global enterprise platform for live entertainment

Ticketmaster Business is the global B2B division of Ticketmaster, supporting enterprise partners across North America, Europe, Asia-Pacific and beyond.

We’re really happy with how the site has turned out – it’s going to be a game changer for Ticketmaster markets around the world!

Kate Maze – Global B2B Marketing, Ticketmaster

Challenge

Ticketmaster needed more than a single marketing site. The platform had to support a global B2B brand across 30 markets, with central marketing teams, regional editors, translated content, local domains, hreflang requirements and a steady stream of new editorial and campaign needs.

The challenge was to keep the platform consistent without making regional teams dependent on developers for every update.

Solution

I built and continue to support a PorterWP full-site editing WordPress platform for Ticketmaster Business, with custom post types, reusable editorial templates, market-specific deployment workflows and multilingual support.

Recent work includes a global content sharing system for distributing and updating content between parent and child sites, page groups for hreflang management, taxonomy mapping, regional promotion workflows, new article layouts, press release routing, person profiles and market-specific translations.

The system is designed around practical editorial control: central teams can share approved content, local teams can adapt regional pages, and the technical layer handles consistency, routing and SEO signals in the background.

Outcome

Ticketmaster Business now has a flexible global WordPress platform that can support brand consistency, regional publishing and ongoing market expansion without needing a separate rebuild for each country.

The work continues a long-running relationship with Ticketmaster, covering enterprise marketing, editorial content, guides and global support.