Guiding fans to the world’s best live experiences
Ticketmaster Guides is a multi-market platform showcasing the best of live entertainment — from comedy and concerts to theatre and sports — helping fans discover what’s on near them in their own language.
Challenge
Ticketmaster’s local teams needed a way to create tailored, genre-specific content — like Comedy, Theatre, or Rock Guides — across 40+ markets, while ensuring each site remained true to the global Ticketmaster identity and could be easily managed by non-technical editors.
Solution
Using the same PorterWP theme developed for Ticketmaster Business and Global Blogs, we built a highly configurable, multilingual guide platform supporting dual-language regions such as Canada (English and French). Editors can publish locally relevant content, optimise SEO with Rank Math, and leverage structured ACF blocks for genre navigation, featured events, and embedded media.
Outcome
Now live in 40+ territories, Ticketmaster Guides empowers every market to deliver fresh, localised inspiration for fans — uniting global consistency with local voice, and connecting millions to their next unforgettable experience.
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