Empowering global content teams with local storytelling
Ticketmaster Global Blogs is a worldwide publishing platform for Ticketmaster’s regional marketing teams – spanning 30+ markets from the US and UK to Mexico, Australia, and Norway.
Challenge
Ticketmaster needed a centralised yet flexible blog platform that could be deployed globally, enabling each local market to share news, announce tours, and publish genre-specific content – all while maintaining consistent branding, performance, and SEO across dozens of domains.
Solution
We built a multilingual, multi-site WordPress installation on PorterWP, designed for localisation and scalability. Each market instance runs the same underlying theme with region-specific content, SEO structure, and language settings. The build integrates Rank Math for advanced SEO, supports hreflang tags for duplicate-content management, and gives editors custom ACF blocks to tailor stories for music, theatre, comedy, and live events.
Outcome
Ticketmaster’s content teams worldwide now enjoy full creative control without developer bottlenecks – publishing rich, localised stories that drive engagement and discoverability, all within a fast, secure, and globally consistent framework.
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